Webgains have just launched their voucher management tool which provides;
An overview of available discount vouchers with start date & expiry dates, individual commission per voucher and promotional details.
Voucher code based tracking as last referrer.
Reporting on voucher code use for each order.
Offline marketing tracked and reported online based on the voucher use.
The voucher tool gives the affiliate the ability to see all the discount codes, not only the generic codes, but also those created specifically for them.
The voucher management tool can be found in the webgains affiliate area under the programs tab, named voucher codes, affiliates can view available vouchers for each program they are joined to and enabled to use the tool, broken down by availability, generic and exclusive codes.
The exclusive codes will only be visible to the relevant affiliates. The retailer will have specified the voucher code, the start & expiry dates, the details of the promotion, the destination and the specified commission for that voucher.
Once the vouchers have expired, they will be removed from that list unless the merchant changes the expiration date.
If an exclusive voucher code has been used in the online order, that transaction will be attributed to the relevant affiliate, overriding any cookie data and preventing other affiliate marketers from using the exclusive voucher.
The voucher code used will also be reported in each orders details page, so that affiliates can see which codes are performing well and run extended reports on the vouchers themselves.
The voucher tool also offers the chance for offline marketing to be tracked online, as webgains don’t need the cookie data for exclusive vouchers, so if a shopper uses the code they saw being advertised offline, you still get the commission.
To view all the affiliate programs that are using the voucher tool you can check in the affiliate area under programs, search programs, voucher code enabled yes/no. Affiliates can also see which programs have vouchers available in the programs joined/not joined area, where there is now a new tick box in the choose columns.
Webgains new voucher tool seems a fair way of dealing with unauthorised discount codes being used and some sites that may “borrow” the vouchers from other discount voucher websites without asking to use them so well done to webgains for creating it.
I think discount code sites have a very prosperous future along with cashback sites with more and more merchants generating codes for affiliates to use every week. I think its time to get in on the party so watch this space for more details of a new UK voucher code site in the pipeline.
