JohnOBrien.com

I started a ppc campaign three weeks ago for children’s boys toys to run through my site boytoys.co.uk and what a pain the ar*e it has been ever since.

The Entertainer / The Toy Shop or whatever they want to be called these days were still offering 10% affiliate commission until the 16/17th of this month, reduced to 7% now and with affiliatewindow’s great bi monthly payment system to keep on top of the cashflow I jumped at the chance of promoting their best selling products & latest boys toys and promoting them quite heavily on my boy toys site.

Well its been a yo-yo up and down knightmare regarding stock levels with them, the main couple of products that have been converting well (yes you heard that right I am going to tell you) are the transformers movie ultimate bumblebee and the transformers movie leader optimus prime, with The Entertainer having a very competitive price of £64.95 on the bumblebee compared to the other online toy companies i.e. Toys R Us & Woolworths prices of £79.99 each.

The problem is the stock levels have been changing 3 or 4 times a day, one minute it’s in stock the next it’s not and I have been constantly pausing google ad groups and restarting them. I agree checking your Adwords campaigns at least this many time a day is good business sense, but stock levels on a particular merchant’s product?

I will continue to promote these toy products as they convert well if I can get the change.

Going a bit overboard at the moment throwing out sites one after another, like bingoed.co.uk, girlsinsurance.co.uk boytoys.co.uk houseinsure.co.uk & others and not quite getting the time to finish them or build the backlinks necessary for high ranking, also getting a bit happy about my pet insurance site petinsure.co.uk, managed to get on the first page of google uk ( position 10 when I checked today) for the search term “compare pet insurance” so I think my efforts are going in the right direction, now whats needed is to get the google sandbox to sod off which seems to be placed on my commerical mortgages site and I would be happy!