JohnOBrien.com

AOL have announced that they have acquired the independent UK affiliate network buy.at which will now operate as a stand alone business of Advertising.com, which is a part of AOL’s Platform-A organization.

Buy.at believes the planned investment will allow them to continue its growth in staff, technology and infrastructure to maintain and even grow its offerings of products and services.

“Advertising.com and buy.at will be able to expand their advertiser offerings, driving more revenue opportunities for affiliate publishers who specialise in both e-commerce websites and retail focused content. This will help to generate sales for advertisers and increased revenue for publishers. Publishers will be able to work with Advertising.com and buy.at across several product lines, earning revenue for inventory across their display, video, mobile, and affiliate channels”

Buy.at has offices in London & Newcastle in the UK and New York in the U.S. They employ around 70 people and offer affiliate marketing in both the UK and the U.S. with over 200 leading businesses as its clients including 3 Mobile, The AA, Argos, BT, Carphone Warehouse, E.ON, HMV, John Lewis, Littlewoods, M&S, MBNA, o2, Sky, Tesco & Viirgin Media.

Advertising.com also has operations in the U.S. and ten other countries including nine in Europe.

For more details see the buy.at press release here.