AOL Acquires The UK Affiliate Network Buy.at For Advertising.com
February 5th, 2008 by admin
AOL have announced that they have acquired the independent UK affiliate network buy.at which will now operate as a stand alone business of Advertising.com, which is a part of AOL’s Platform-A organization.
Buy.at believes the planned investment will allow them to continue its growth in staff, technology and infrastructure to maintain and even grow its offerings of products and services.
“Advertising.com and buy.at will be able to expand their advertiser offerings, driving more revenue opportunities for affiliate publishers who specialise in both e-commerce websites and retail focused content. This will help to generate sales for advertisers and increased revenue for publishers. Publishers will be able to work with Advertising.com and buy.at across several product lines, earning revenue for inventory across their display, video, mobile, and affiliate channels”
Buy.at has offices in London & Newcastle in the UK and New York in the U.S. They employ around 70 people and offer affiliate marketing in both the UK and the U.S. with over 200 leading businesses as its clients including 3 Mobile, The AA, Argos, BT, Carphone Warehouse, E.ON, HMV, John Lewis, Littlewoods, M&S, MBNA, o2, Sky, Tesco & Viirgin Media.
Advertising.com also has operations in the U.S. and ten other countries including nine in Europe.
For more details see the buy.at press release here.
This entry was posted on Tuesday, February 5th, 2008 at 9:02 pm and is filed under aol, advertising.com, buy.at, uk affiliate network, affiliate network, affiliate marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 6th, 2008 at 7:21 am
Hi John,
This is very interesting. I’m just getting into UK affiliate marketing (fed up with the low US dollar) and have been reading your blog for a while.
Having searched around, I can’t find a complete review/list of UK affiliate programs/merchants… up for the challenge?
I think this would be a great list from someone who is experienced to offer honest feedback.
Anyway, I understand you are busy but if you get the time, a run down of the best affiliate programs would be much appreciated
Keep up with the good work on the blog!
Chris
February 7th, 2008 at 6:25 am
Chris,
A complete review of all the UK affiliate programs is a very good idea, I might attempt this in the near future.
But for now see www.affiliatebounty.com/uk as they list UK affiliate programs by network & vertical and allow you to see the commission available from each program.
Best regards,
John O’Brien.