Are Charity Affiliate Websites Ethical?
July 11th, 2007 by admin
I thought long and hard before creating online charities, is it ethical to design a website with the intention of making money from charities? well I decided yes because;
The charity shops listed on onlinecharities.co.uk will get greater exposure to the UK public than if I hadn’t of created the site, meaning a greater chance for the charities of receiving cash donations from people, also very worthwhile charities that don’t offer an affiliate program will still get listed on online charities i.e. NSPCC & RSPCA, the charities don’t have to spend advertising money directly to get new customers from my site and some of the affiliate commission are only £1 per signup i.e. CLIC Sargent’s & NDCS’s program, meaning its a very cost efficient means of generating new income.
This entry was posted on Wednesday, July 11th, 2007 at 12:36 pm and is filed under charity shops, charities, charity affiliates, charity, online charities, affiliate marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
September 19th, 2007 at 1:30 pm
It’s quite an interesting point about whether it’s ethical to make money from charities.
i think I would bear in mind that that decent sized charities are professional organisations. They employ staff on proper salaries and they have marketing budgets to spend, and actually paying on a performance basis is a great use of their marketing budgets.
What I’m not sure is ethical is the charities that employ “chuggers” (charity muggers) to badger and pester people in the High St to sign up for direct debit donations. They really get on my wick.
September 20th, 2007 at 7:14 am
Rob,
I agree about the high street “chuggers” very annoying, also I don’t think that door to door charity selling is very ethical either.
Regards, John OBrien